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Tourism Tasmania’s Latest Campaign Is a Digital Retreat

Tourism Tasmania leaves no stone unturned to make the most out of the circumstances to rebuild visitation to the state and support its economic recovery.

With international travel still off the charts, Now Tourism Tasmania is attracting travelers from neighboring countries to bring to the state. It launched a massive mass media campaign in Newzealand this week, inviting Kiwis to come down for air.

“As New Zealanders consider their future holiday plans, the campaign will provide Kiwis looking for new and safe destinations to travel with a better understanding of the broad range of experiences they can enjoy in Tasmania.”, informed Tourism Tasmania.

Discover Tasmania’s social handles are providing quite a sight with their spectacular digital content. In an extension to their 2019 brand campaign, their short videos describing the specialty of various places in the state are purely a digital retreat.

Rewatching the brand’s videos could make you fall in love with the places right away.

The campaign mainly focuses on creating awareness in the tourists and bust Kiwi’s misconceptions of Tasmania. It promotes our wildlife, history and heritage, unique tracks, food, and beverages across various mediums to influence New Zealanders to plan and book their next holiday in Tasmania.

The industry prepares to improve the travel conditions between the destinations, making it quicker and easier for New Zealanders to visit Tasmania.

“International travel being closed could be a net positive for Tasmania over the next 12 months if we get domestic tourism working effectively,” said the Tourism Industry Council Tasmania’s chief executive, Luke Martin.

They are also keener on improving their visitors’ rate from the neighboring states. It continuously rallies locals to travels within the state with various campaigns.

Since March last year, it was hit badly with the border closures yet had managed to put together excellent crisis management plans. Late last year, it has encouraged Tasmanian’s holidaying in the state with the travel vouchers. Though the initiative has had its critics for its implementation, it primarily served its purpose.

Along with the efforts from Tourism Tasmania, the government made sure locals celebrated the festive season with their families from the interstate, which slightly boosted the industry as soon as the state opened its borders to other parts of Australia.

We have to wait and see how the latest campaign will help us in the near future.


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